Marcus Adevi om konsumentmakt i Morgonpasset i P3

Länk till SR: Om bojkotter och konsumentmakt i Morgonpasset i P3

Gästade @morgonpassetip3 och pratade om bojkotter och konsumentmakt, ett högaktuellt ämne med tanke på de matbojkotter vi sett i vecka 12, 2025.

Konsumenter har historiskt använt bojkott som ett verktyg för att påverka företag och marknader, men hur stor makt har vi egentligen? Och vad krävs för att en bojkott ska få verklig effekt?

Finns att lyssna på @sverigesradio – SR Play, klicka här

Marcus Adevi i Morgonpasset i P3

Se bild från studion nedan.

Marcus Adevi i Morgonpasset i P3

Dining with Experts

Lyssnat in podden ”Dining with experts”? Om inte, så är det hög tid! I detta avsnitt pratar jag mat, identitet och konsumenttrender kopplat till dagens svenska matkultur med Carolin Solskär.

Länkar till podden:
Spotify:
https://open.spotify.com/episode/6lvOCAggcT8P4I5oWCilH6?si=JTcJo4v-SXSAyTxzlPdYTA
Youtube:
https://youtu.be/N08dzD_ldiA?si=aUmDhRkgYcNAuRC3
Poddtoppen:
https://poddtoppen.se/podcast/1714219491/dining-with-experts/konsumentpreferenser-och-beteenden-med-marcus-klasson-adevi

Vill du veta mer om forskningsprojektet vi diskuterar i podden så hittar du mer information här: ri.se/finest.

Dining with Experts – avsnitt för avsnitt

  1. Närings- och hälsopåståenden med Karin Jonsson, Sustainability Program Manager, Nutrition and Food Health på Paulig.
  2. Trendspaning med Lennart Wallander, Chief Officer of Tomorrow på Food & Friends.
  3. Mattrender och kommande innovationer med Gustav Johansson, författare och grundare av Jävligt Gott samt ChouChou.
  4. Regulatorisk djupdykning i produktmärkning med Mia Gothóni, teamleader inom produktmärkning samt Tiina Carlsson, regulatorisk affärsexpert på Medfiles.
  5. Framtidens mat med Johan Jörgensen, grundare av Sweden FoodTech.
  6. Vad händer när du får en anmärkning på din produkt från en livsmedelsinspektör? med Desirée Lundberg, FoodTech entreprenör och grundare av Naima.
  7. Konsumentpreferenser och beteenden med Marcus Klasson Adevi, mat- och konsumentforskare vid forskningsinstitut RISE Research Institutes of Sweden.
  8. Nutri-Score & fullkorn med Per Frank, nutritionschef på Nestlé Norden.
  9. Investeringar och FoodTech med ängelinvesteraren Erika Hombert.

The 3rd Conference on Food and Communication

Attended and presented at the 2023 Food and Communications Conference at Örebro University. The conference theme “Communicating ‘good’ foods” generated constructive discussions on different meanings attributed to ‘good’ food, how ‘good’ food is represented and thoughts on conflicting discourses connected to ideas of ‘good food’. Very interesting!

Below you have some snapshots from the conference. Inspiring talks from Paul Svensson on the empathic meal and Josee Johnston on paradoxes of good food. My own talk highlighted culinary experts in the foodie sphere and experts’ role in communicating ideas of good (and bad) food.

The 2023 Consumer Culture Theory Conference

I was privileged to be part of the organizing team of the 2023 Consumer Culture Theory Conference in Lund. Together with the chairs Sofia Ulver, Jacob Östberg, Benjamin Hartmann and coordinator Hossain Shahriar, the 2023 CCT conference in Lund was a success!

I feel honored to be part of the community we call CCT. Inspired by the brilliant work and ideas I’ve heard throughout the conference but also thankful for all the moments of laughter from meeting dear friends. It was a pleasure arranging the conference.

The international CCT conference was held from Tuesday, June 27 to Friday, June 30, 2023 ​at AF-borgen, the epicenter of studentlife in the city since 1851, located on the beautiful Lund University campus in the city of Lund, Sweden.

This year’s theme was “Utopia Revisited” and my highlight was the keynote panel debate entitled ”Utopian and dystopian thinking: Hope, despair and the shaping of the future”. We were able to bring together three wonderful scholars for the debate: Professor Peter Fleming, University of Technology, Sydney (author of The Worst Is Yet To Come: A Post-Capitalist Survival Guide), Professor Sylwia Chrostowska, York University, Toronto (author of Utopia in the Age of Survival Between Myth and Politics), and Craig Thompson, Wisconsin School of Business as the panel moderator.

Please visit www.cctc2023.com to read more about the conference.

Urban Dirt: Exploring Spatial Dimensions of Market Change

Presented a work-in progress paper at the 2023 Consumer Culture Theory Conference in Lund, Sweden. The presentation was entitled “Urban dirt: Exporing the spatial dimensions of market change.

This study explores the connection between spatial contexts and specific consumption spheres during market change. I explore dimensions of urban dirt as creative/destructive in the spatiality of the city in relation to the introduction of food trucks and the transformation of the Swedish street food market

Ma(t)skulinitet På Almedalsveckan: Bilder

Lite actionbilder från Science Slam på Almedalsveckan 2016! Johan Wester agerade moderater och fick givetvis igång publiken. Tillsammans med 5 andra forskare bjöd vi publiken på aktuell, samhällsnyttig forskning inom helt olika ämnen. Jag talade jämställdhet genom min senaste studie om män som lagar mat i hemmet. Platsen va Öresundshuset, Donners huset!

Marcus Klasson, Lunds Universitet, om män som lagar mat i hemmet i Almedalen 2016

Marcus Klasson, Lunds Universitet, om män som lagar mat i hemmet på Almedalen

Marcus Klasson, Lunds Universitet om jämställdhet under Science Slam på Almedalsveckan 2016

Marcus Klasson, Lunds Universitet, om jämställdhet under Science Slam på Almedalsveckan 2016

Marcus Klasson, Lunds Universitet, och Johan Wester, Komiker, förbereder sig inför Science Slam på Almedalsveckan 2016

Marcus Klasson, Lunds Universitet, och Johan Wester, Komiker, förbereder sig inför Science Slam på Almedalsveckan 2016

Marcus Klasson, Lunds Universitet, och Johan Wester, Komiker, på Almedalsveckan 2016

Marcus Klasson, Lunds Universitet, och Johan Wester, Komiker, på Almedalsveckan

Nerdery, Snobbery and Connoisseurship: Developing conceptual clarity within the area of refined consumption

Competitive paper accepted at the 2014 Consumer Culture Theory Conference in Helsinki. I will be presenting the paper in the session “Engaged Fans” on Sat 28th of June.

Abstract:
As consumers in Western consumer culture have increasingly turned from high cultural to low cultural consumption categories to cultivate themselves, the meanings of the traditional and socio-cultural concepts used to represent different forms of consumer expertise have been blurred or altered. Drawing upon sociocultural literature on taste and distinction we attempt to provide theoretical clarity to the concepts of connoisseurship, snobbery, and nerdery; concepts that are often used interchangeably and without rigor in both (contemporary) popular and academic discourse. The outcome of our conceptual analysis is concretised using a semiotic square to illustrate how the concepts differ from each other. Our analysis suggests that the democratisation of consumption through the imprinting of status meanings upon traditionally illegitimate cultural objects may lead to the “bastardisation” of taste regarding those same illegitimate cultural categories – a performance formerly restricted to high culture.

Authors:
Jon Bertilsson, Carys Egan-Wyer, Ulf Johansson, Marcus Klasson, Sofia Ulver