Food and food culture have become much more important for large parts of society. What we buy, cook, and eat has become clearer markers of who we are – and who we want to be. What we eat and choose not to eat is a daily testimony to who we are and how we choose to live our lives.

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Brand Communication & Culture Marketing

Advertising is often seen as ugly. My answer is to avoid the negative associations with advertising and focus on culture-creating communication and culture marketing. I believe that your brand must be understood as a cultural resource and a building block in consumers’ identity creation. To succeed in your communication, one skill is simply crucial: Deep customer understanding.

Consumer Insights

I have expertise in consumer insights and how to use insights as a tool to create effective and engaging communication strategies. I can help you identify your target audience, their needs, preferences, and motivations, and how to reach them with relevant and compelling messages.

Food Studies

As a researcher at RISE, I do commissioned research for organizations that need an overview of existing scientific research in the food sector. I also lead empirical research projects with specific research questions related to food and communication.

Speaking

I offer talks on topics such as food and trends, consumer culture, culture marketing, and consumer insights. I can tailor my presentations to suit your needs and goals, whether you want to inspire, inform, or persuade your audience.

Debates & Workshops

In addition, I take on assignments involving debates and workshops. I can moderate discussions, facilitate brainstorming sessions, or lead interactive activities on various topics related to food, communication, and culture.

Social Media

There is a lot of content created for social media today. But it is not always easy to know how to use the material we get. I can help you set up a plan for how you can develop your social channels and reach your target audience with engaging and relevant content.

Events

Marketing has so many different ways of being presented and events generate PR like nothing else can. Do you need help setting up an event? Contact me and we’ll sit down and bounce some ideas!

Get in contact

Don’t be a stranger! Reach out if you want to grab a coffee or discuss food in general.

My services

• Brand Communication & Culture Marketing
• Consumer Insights
• Food Studies
• Speaking
• Debates and Workshops
• Social Media
• Events & PR
• Recipes, Styling, Photography, Film … If you need help with other communication around food such as food styling, photography, film, recipes, I have friends who can help me with that!

Brands and companies I have worked with include Prime PR, Livsmedelsakademin, Göteborgs Stad, PS Communication, Mistra Urban Futures, Tjoget, Skåne Food Innovation Network, Tetra Pak, Högskolan i Kristianstad, Bar Central, Lunds Universitet, Matbyrån Sthlm, Wines of Germany.

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