Working paper accepted at the 33rd Nordic Ethnology and Folklore Conference in Copenhagen, Denmark. The conference is organized by Copenhagen University and held August 18-21, 2015.
Category: Archive
Let’s Cook Together: Homosociality and the Maintenance of Hegemonic Masculinity
Working paper accepted at the 2015 Consumer Culture Theory Conference in Fayetteville, Arkansas. The conference is organized by University of Arkansas and held June 18-21, 2015.
The (re)structuring of hegemonic masculinities: An investigation of men’s domestic cooking
Presenting the working paper “The (re)structuring of hegemonic masculinities: An investigation of men’s domestic cooking” at the University of Southern Denmark, Odense, 9 Dec 2014.
Connoiseurship, Snobbery and Engagement: The Cultivation Trend’s Colonization of Mundane Consumption
Presenting the research project “Connoiseurship, Snobbery and Engagement: The Cultivation Trend’s Colonization of Mundane Consumption” at the centre for retail research, Lund University, 8 Dec 2014. The research group addresses the dynamic relationships between consumer actions, the marketplace, and cultural meanings in relation to contemporary consumer movements. Consumers in Western culture have increasingly turned from high cultural to low cultural consumption categories to cultivate themselves. Traditionally low cultural products, such as bread and salt, engender important notions of status in contemporary society. In an attempt to understand this development – largely focused around middle-class consumers – we address nerds of all sort, investigate foodies, people obsessed about triathlons, and individuals working in food trucks as well as looking into specific product categories such as coffee. Project members Sofia Ulver Marcus Klasson Jon Bertilsson Carys Egan-Wyer Ulf Johansson All from Lund University
The Nordic Street Food Evolution: One Food Truck at a Time
The working paper “The Nordic Street Food Evolution: One Food Truck at a Time” was presented at the Association for Consumer Research Conference in Baltimore, MD, 23-26 Oct 2014.
Abstract
How do markets change? An increasing amount of contemporary scholars has used the “market” as the unit of analysis. However, we need further empirical endeavours investigating who actually are initiating the dynamics and pushing the evolution of marketplace cultures. I attempt to add insights to contemporary market formation theory by investigating the new Nordic Street Food Movement. Initial findings from a 2-year ethnography in the Nordic street food movement suggest that marketplace cultures evolve incrementally in a co-produced coalition with consumers, entrepreneurs, media and policy makers.
Author
Marcus Klasson, Lund University.
Canon of Classics
Attended the seminar “Canon of Classics” at The University of Southern Denmark, Odense.
Consumption is taking center stage as a subject of study in multiple disciplines, including sociology and anthropology among others. Marketing and consumer research disciplines, along with economics, which had claimed consumption studies as their terrain, are both energized and challenged by this new interest in consumption. The purpose of this workshop is to critically investigate some of the key classics that constitute the foundation for many of the current perspectives in consumer research. Authors covered during the seminar include but is not restricted to Roland Barthes, Jean Baudrillard, Pierre Bourdieu, Michel de Certeau, Michel Foucault, Erving Goffman, Jürgen Habermas, Karl Marx, Marcel Mauss and Marshall Sahlins. The learning goals of the seminar are on the one hand to provide a basic academic education for doctoral candidates within some of the major founding texts behind the current work of consumer culture theorists. On the other hand, the goal is also to demonstrate the relevance of general and classical theory for the specific empirical projects and contexts of the doctoral students.
Therefore, the program includes three major types of tutoring: 1) lecturing from the faculty on the canon of classics, 2) dialogues where faculty and students elaborate on the relationship between the bodies of theory covered and specific applications in contemporary consumer research and the students’ own projects. The seminar covers classical works and authors within a multitude of disciplines such as sociology, anthropology, critical theory and philosophy.
Faculty: Søren Askegaard, Jeff B. Murray, Eric Arnould, Dannie Kjeldgaard, Matthias Bode, Benoît Heilbrunn, Per Østergaard and Craig J. Thompson.
ACR North American Conference 2014
Presenting the working paper “The Nordic Street Food Evolution: One Food Truck at a Time” at the Association for Consumer Research Conference in Baltimore, MD, 23-26 Oct 2014.
Emerging Market (Sub)Systems and Consumption Field Refinement
The paper will soon be available in the ACR Proceedings, NA – Advances in Consumer Research Volume 41 (2013)
Abstract:
The purpose of this paper is two-fold: firstly we introduce a (tentative) theoretical framework to conceptualise the development of market systems on a mid-range (or meso-) level; secondly, we spell out methodological suggestions for how to study such development. The paper is a conceptual paper, with no primary data used or presented. We introduce a conceptual framework, which we refer to as Consumption Field Refinement (CFR), to represent the development of a market system. Central to our framework is the idea that the market system consists of several interlinked subsystems or consumption fields, each focused on a particular consumption interest.
Authors:
Sofia Ulver, Jon Bertilsson, Marcus Klasson, Carys Egan-Wyer, Ulf Johansson
“They call us ‘Foodies’: Exploring Power Structures in the Evolution of the Foodie Culture”
Research Proposal Seminar: “They call us ‘Foodies’: Exploring Power Structures in the Evolution of the Foodie Culture”
Author: Marcus Klasson, Lund University
Opponents: Dannie Kjeldgaard, University of Southern Denmark and Peter Svensson, Lund University. Supervisors: Sofia Ulver, Jon Bertilsson, and Ulf Johansson. All from Lund University
Time: 17th of Oct 2013, 10.00. Location: Rhenmansalen, Alfa 2, Scheelevägen 15A, Lund
ACR North American Conference 2013
Presenting the conceptual paper “Emerging Market (Sub)Systems and Consumption Field Refinement” at the ACR Conference in Chicago, 3-6 oct 2013. The paper will be published in the ACR Proceedings 2013.
Marcus Adevi 